2015 US Open Wilson Store Installation Art Direction

As the new global art director for Wilson, with two weeks on the scene, I created impactful visual concepts for two key product stories for the U.S. Open. Despite a number of ongoing projects, only 3 weeks from the U.S. Open's deadline, distrust of new creative direction, a closet size space to design, and a tight budget, my direction lead to a memorable visuals for Wilson. Withstanding all of the creative constraints, this design lead to Wilson selling more rackets than last year. Next year we're looking forward to being more experiential leaving consumers with unforgettable moments. Stay tuned.

ART DIRECTION FOR THE STRINGING ROOM
 
Check out the video about Wilson's stringing room. I lead a team of designers to create the look and feel of the stringing room, working with Ron Rocchi to approve the new look and feel. Much like the room visuals the energy was high and people stayed motivated during the tough process of stringing 35 to 40 rackets per day.
KEY PRODUCT STORY
Wilson Burn Racket
2nd KEY PRODUCT STORY
Wilson Glide Shoe
SUB STORY
Official Ball Of The U.S. Open
30 Sec Spot 
 
Wilson Tennis Ball is the official ball of the U.S. Open. Creating with a design team we developed a spot educating the consumer about Wilson's position in one of the largest events in the world.
PSD CONCEPT RENDERS
STORE EXECUTION

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